The Importance of Skincare: Crafting an Effective AM and PM Routine
- Rebecca Knubley
- Jun 12
- 5 min read
"Great skin starts with good habits (and SPF—every single day!)."
.
This blog post delves into the significance of skincare and provides a simple
yet effective morning (AM) and evening (PM) routine.
We'll explore how to incorporate dermocosmetic brands, medical-grade skincare,
and dermatology-approved products while also discussing affordable alternatives available at local pharmacies.
Why Skincare Matters
Let’s talk skincare—not just the pretty packaging and spa vibes (though we love those too), but the real reasons why taking care of your skin is so important.
Your skin is your body’s largest organ. It works hard every day—protecting you from the environment, regulating your body temperature, and helping you feel all the little things, from sunshine on your face to the touch of a loved one. So when we talk about skincare, it’s not just about looking good—it’s about taking care of something that takes care of you.
When we skip on skincare or use harsh products, our skin can start to show signs of stress—think dryness, sensitivity, breakouts, and even premature aging. But here’s the good news: with a consistent routine and a few quality products, your skin can completely transform.
I've seen firsthand how sticking to a skincare routine can boost not only your glow but your confidence too. And no, it doesn’t have to cost the earth. It’s all about understanding your skin, choosing the right products, and making skincare a part of your self-care—something you do for you.

Setting Up Your AM Routine
A well-crafted morning skincare routine sets the tone for the day. Start your day on the right note by incorporating the following steps.
Step 1: Cleanser
Begin with a gentle cleanser suitable for your skin type. Look for products that are free from harsh chemicals and fragrances. Whether you have oily, dry, or combo skin, a good cleanser will remove impurities without stripping the skin of its natural oils.
Step 2: Serums
Serums are powerful tools in your skincare arsenal. Focus on investing in high-quality serums that contain active ingredients tailored to your skin concerns—be it hydration, anti-aging, or acne treatment. For the morning, a vitamin C serum can brighten your complexion while offering protection against environmental stressors, avoid using active ingredients in the AM like Retinols/Benzoyl Peroxide - these will make you super sensitive to the sun.
Step 3: Moisturiser
During the day, your skin is exposed to environmental stressors like UV rays, pollution, and harsh weather. A good day moisturiser is designed to hydrate and protect without feeling heavy under makeup or SPF. Many day creams are lighter in texture and often contain antioxidants like vitamin C to defend against free radicals. They're all about shielding your skin while keeping it comfortable throughout the day.
Step 4: Sunscreen
Never underestimate the power of sunscreen. Protecting your skin from UV rays is crucial in preventing premature aging and skin cancer. Choose a broad-spectrum sunscreen with at least SPF 30 and apply it generously as the final step in your morning routine. My favourite sunscreen brands are "Heliocare" "La Roche Posay" "Colour Science" "Super goop".
Crafting Your PM Routine
Your evening routine serves as a way to restore and rejuvenate your skin after exposure to various elements throughout the day. Here is where you can add active ingredients and more intense as this is when your skin is most active in repairing and regenerating itself. Here’s how to set it up:
Step 1: Makeup Remover/Cleansing Oil
Begin with a makeup remover or cleansing oil to dissolve any makeup or impurities from the day. Follow this with a gentle cleanser or perhaps if you have oily or acne prone skin you can use a gel cleanser with salicylic or glycolic acid to ensure your skin is thoroughly clean.
Step 2: Exfoliation
Depending on your skin type and sensitivity, exfoliate 2-3 times a week to remove dead skin cells. Products containing alpha-hydroxy acids (AHAs) or beta-hydroxy acids (BHAs) can energise your skin while promoting cell turnover.
Step 3: Targeted Treatments
As the seasons shift or your skin changes, it’s the perfect opportunity to focus on targeted treatments that address your individual skin concerns. Whether you're noticing early signs of aging, uneven skin tone, or dryness, a tailored skincare approach can make a significant difference.
One of the most effective ingredients to consider introducing is retinol (Vitamin A). Known for its powerful anti-aging properties, retinol helps to smooth fine lines, improve skin texture, and boost cell turnover. Start slowly with a low concentration to allow your skin to build tolerance, and always follow with SPF during the day, as retinol can increase sun sensitivity.
For those struggling with breakouts or dullness, incorporating an even skin tone serum containing salicylic acid can help to gently exfoliate, clear pores, and promote a more radiant complexion.
If hydration and skin barrier support are your goals, reach for a hyaluronic acid serum. This ingredient attracts moisture to the skin, plumps up fine lines, and works beautifully alongside other actives to keep your skin balanced and nourished.
Remember: start with lower concentrations of active ingredients and introduce them one at a time to avoid overwhelming your skin. With consistency and the right products, your skin will thank you!
Step 4: Night Cream or Reparative Moisturiser
At night, your skin undergoes a repairing process. A thicker night cream or reparative moisturiser can help lock in moisture and nurture your skin while you sleep. Look for products rich in antioxidants and peptides.
Step 5: Eye Cream
Lastly, don't forget your eyes. Invest in a good eye cream to target puffiness and fine lines. Ingredients like caffeine and peptides can be beneficial in this area.

Choosing the Right Products
When it comes to skincare, not all products are created equal. Medical-grade or dermocosmetic brands go through rigorous clinical testing and often contain higher concentrations of active ingredients that are backed by science. Unlike many over-the-counter products from places like Sephora or Boots, these formulas are designed to penetrate deeper into the skin and actually change how the skin functions—not just sit on the surface. Yes, they often come with a higher price tag, but that’s because you’re paying for proven results, strict quality control, and research—not just fancy packaging.

A Simple Routine for Beginners
If you’re new to skincare, it can be overwhelming. Start with the basics:
Cleanser: Choose a mild cleanser suitable for your skin type.
Moisturiser: Pick a lightweight moisturiser to hydrate your skin.
Sunscreen: Protect your skin with sunscreen during the day.
Final Thoughts
Skincare is an essential part of self-care, impacting both our confidence and overall health. Implementing a simple AM and PM routine can help you achieve a radiant complexion. While investing in high-quality dermocosmetic and medical-grade products can yield great results, remember that effective skincare is possible on a budget too.
Explore local pharmacies for affordable yet effective alternatives that suit your skin type. Whether you're starting fresh or refining your routine, consistency is key. As with anything in life, practice makes perfect, and your journey to healthier skin is just beginning. So, let's embrace the importance of skincare and prioritise our skin health today!
Thank you for reading! I hope you took something positive from today's post, as always I will answer any questions you have in the comments. RK xx
Disclaimer:
The content provided in this blog post is for informational and educational purposes only. All information shared is based on personal experiences and insights. The author does not claim to be a medical professional, and the content should not be construed as medical advice or a substitute for professional medical guidance. It is essential to consult with your doctor, therapist, or counselor before implementing any practices discussed in this blog post. The author holds no responsibility for any actions taken based on the information provided herein.
Thank you for your understanding.
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